Buffalo Store

Established in 2016. We are located at 85 Allen Street in Buffalo's Allentown Neighborhood. Our space is shared with MS Eye Candy, an established ladies boutique featuring exclusive looks mostly from the West Coast.

Store owner & buyer, Giovanni Centurione. A Buffalo native who spent most of his life living in NYC. His background includes travel and tourism, event planning and of course, fashion. Gio aims to bring only exclusive looks to the Buffalo market you can’t find anywhere else in town.

Store owner & buyer, Giovanni Centurione. A Buffalo native who spent most of his life living in NYC. His background includes travel and tourism, event planning and of course, fashion. Gio aims to bring only exclusive looks to the Buffalo market you can’t find anywhere else in town.

New arrivals in store about every two weeks!

New arrivals in store about every two weeks!

Trend Up

Winter ‘18-’19 is here! We got jackets, bookbags, head gear and more!

REASON clothing and accessories now sold here.

REASON clothing and accessories now sold here.

We carry urban street fashion from around the world that nobody else carries in Buffalo. We pride on being an 'exclusive retail destination'.

We carry urban street fashion from around the world that nobody else carries in Buffalo. We pride on being an 'exclusive retail destination'.

Get in the shade with a variety of sunglasses for men and women. Shades are sold in store only.  Photo by Maik Mur

Get in the shade with a variety of sunglasses for men and women. Shades are sold in store only.

Photo by Maik Mur

We support the local arts! Every month we feature a local artist with an open reception on the first Friday for Allentown's 'Gallery Walk' from 6pm-9:30pm. To be a featured artist, inquire in store or call us: 347-962-6162

We support the local arts! Every month we feature a local artist with an open reception on the first Friday for Allentown's 'Gallery Walk' from 6pm-9:30pm. To be a featured artist, inquire in store or call us: 347-962-6162

We offer 20% OFF to all students (with school ID) every Tuesday during business hours.

We offer 20% OFF to all students (with school ID) every Tuesday during business hours.

Our story:

Trend Up is independently owned and operated, first opened in March of 2016 in a tiny storefront inside a mall setting in downtown Buffalo. The inspiration that started this business was the lack of cool & unique styles available for the fellas, in my opinion. When I moved to Buffalo, NY from NYC I just could not shop here, tried all local shops, the malls and they just didn’t have that ‘trendy’ look I was looking for. I found myself making trips back to NYC just for a new outfit.

My dream for many years was to own my own clothing store. Had so many ideas on what I would do if I had one, what I would carry and so on. The dream one day became reality when I came across a small retail space for rent, under my budget and I was ready to leave my day job (for many reasons).

Using all my life savings, I left my day job, opened the store and ran it full-time ever since. We started the online store in May of 2016 and moved and expanded to our current home of 85 Allen Street in Buffalo, May 1, 2018 in which we share a space with MS Eye Candy Boutique (women’s boutique).

-Giovanni Centurione | Store Owner