Established in 2016. We are located at 85 Allen Street in Buffalo's Allentown Neighborhood. Our space is shared with MS Eye Candy, an established ladies boutique featuring exclusive looks mostly from the West Coast.


Fall 2019 looks are here!

Fall 2019 looks are here!


Exclusive pieces by Profound Aesthetic and more #hypebeast #complex

Exclusive pieces by Profound Aesthetic and more #hypebeast #complex


Hard to find urban contemporary wear from around the world.

Hard to find urban contemporary wear from around the world.


We are 1 of 10 stores nationwide to carry Tote&Carry bags. These are designed by Buffalo born designer, Stitch Dr. (now of Atlanta). These are hand-made of ec0-friendly alligator leather, water-proof, stain & scratch resistant. Sold in-store only. They come in: Sky Blue, Black, Mustard, Orange and Red.  Duffel Bags: $189, Back Pack: $140 (the set together is: $300)

We are 1 of 10 stores nationwide to carry Tote&Carry bags. These are designed by Buffalo born designer, Stitch Dr. (now of Atlanta). These are hand-made of ec0-friendly alligator leather, water-proof, stain & scratch resistant. Sold in-store only. They come in: Sky Blue, Black, Mustard, Orange and Red.

Duffel Bags: $189, Back Pack: $140 (the set together is: $300)


Fall/Winter 2019

Fall/Winter 2019


Get in the shade with a variety of sunglasses for men and women. Shades are sold in store only.  Photo by Maik Mur

Get in the shade with a variety of sunglasses for men and women. Shades are sold in store only.

Photo by Maik Mur


Get a Trend Up gift card in store or ask about our eCard

Get a Trend Up gift card in store or ask about our eCard


Music video shot right in our store. GK-YM - “Nobody” , filmed by Gus Slim


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Our story:

Trend Up is independently owned and operated, first opened in March of 2016 in a tiny storefront inside a mall setting in downtown Buffalo. The inspiration that started this business was the lack of cool & unique styles available for the fellas, in my opinion. When I moved to Buffalo, NY from NYC I just could not shop here, tried all local shops, the malls and they just didn’t have that ‘trendy’ look I was looking for. I found myself making trips back to NYC just for a new outfit.

My dream for many years was to own my own clothing store. Had so many ideas on what I would do if I had one, what I would carry and so on. The dream one day became reality when I came across a small retail space for rent, under my budget and I was ready to leave my day job (for many reasons).

Using all my life savings, I left my day job, opened the store and ran it full-time ever since. We started the online store in May of 2016 and moved and expanded to our current home of 85 Allen Street in Buffalo, May 1, 2018 in which we share a space with MS Eye Candy Boutique (women’s boutique).

-Giovanni Centurione | Store Owner

Huge shout out to Brett Mike for this exclusive behind the scene look into our shops owner, Giovanni Centurione